Hi, my friend. You may or may not have scrape google heard of this, because it’s seldom talked about and commonly neglected. However, that doesn’t mean it’s not important. To Goggle they are important. Which means, if you are an Internet Marketer of any kind, then how Google Trains Experts should be just as important to you. They are called Human Reviewers! If you’re one of the fortunate ones that are familiar with them, but don’t quite understand how they work and how they affect your site/page’s ranking, this article awaits you. And for those of you who don’t have a clue, it’s okay. By the end of this article, you will know the what, why, and when of Human Reviewers. I will also share what they are trained to look for and how you can keep your site in good standings when Google serves their ‘no-knock’ warrant and search your site’s pages.
- WHAT THEY ARE? A Human Reviewer is someone who works for Google from home. Google hires people from all over the world, and in most countries, to work from the comforts of their home. Their only job is to review websites and/or pages and report back to Google. All day long, they scroll up and down web pages. The Human Reviewer will then give these pages a score/grade for certain criteria that Google has. Make no mistake about it, they’re trained experts and follow strict guidelines set forth by the giant itself.
- WHY ARE THEY IMPORTANT? They are important because a human being assessing your site is something totally different from a robot. A ‘robot’ is a way that Google calculates web pages. Because of the sheer amount of URLs out there, not all pages are viewed by humans; it’ll be humanly impossible. So don’t worry. Chances are that as of right now, right up to this moment, your site hasn’t been assessed by a Human Reviewer. So don’t think that your site is under any immediate threat of being assessed by one of Google’s elite and you must leave this page and take action this very second! However, that doesn’t mean that you shouldn’t began to prepare, take action and be ready when it matters! NOTE: Robots roam pages daily. And although they are easier to fool, they are also programmed to look for the same or similar criteria as that of Human Reviewers. Either way, this would be a good excuse to clean up your site. And do it because not only to rank high, but to sustain it.
- WHEN DOES IT MATTER? It matters when you find your page at the top of Google. Let’s say you back-linked your web page to get to the top of Google, and you get there. Now your page/site stands the chance of coming into the radar of a Human Reviewer. It’s simple. The most important URLs to Google are the ones that are receiving tons of traffic, and the ones who get the most traffic are at the top of the Google rankings. And keep in mind that Google’s number one aim is to make sure that the user has a good experience. Yes, that’s their unwritten contract to the user and they abide by it. It’s their brand and the user has come to depend on it. Now, a Human Reviewer won’t be able to search every page’s content of every top URL, that’s not what I’m saying. However, when at the top, one of the prices you pay is coming into contact with a Human Reviewer. And that, my friend, is when it really matters! A bad score/grade can slap your page/site back down nearly to where it came from.
Now I hope you have access to some rubber gloves, a hair net and a face mask, because next I will discuss proven things that HUMAN REVIEWERS look for, and what you need to do to stay in good standing with Google. Hmmm, your site looks a little dirty, time for some spring cleaning!
- Spam blogs: Now this applies to both websites and pages. If a Human Reviewer views your site and you have this on your page, they may think it to be spam or a fake. If so, they’ll mark it with a spam tag and you’re surely to drop out of the rankings. They look for poor quality or irrelevant content, not just scraped. Yes, you’ll need original content, but it has to be of good quality as well. It has to read well in the preferred language that you’re using. It must have good grammar and bring quality to the search. The ultimate goal with Google is to create a good user experience. Remember? It’s their niche, their brand. So let’s say your site does read well with good grammar, if it’s not saying much (they call that ‘fill-in’ content) and is very little value to anyone, that’s a red flag.