Professional translation services agencies are made up of experienced people who have learned the lessons of delivering global messages that resonate with local audiences. You should look for a company with proven success in delivering effective Translation Services marketing and corporate communications campaigns. Good professional agencies will have experience doing this for international companies in a range of sectors from finance and banking to global food manufacturers, from I.T. hardware and software companies to the pharmaceutical and medical industries. nnSome agencies do specialize in one area, so when looking for a professional translation agency, be careful to look for experience in your sector.
Translating marketing messages into local messages that work is a detailed undertaking. A professional translation services company will take you through several key components designed to help both companies already established in global markets and those approaching new international markets.
Cross Cultural Market and Design Consultancy. A good translation services company will offer you a market analysis that takes into account local dialect, culture, social norms and taboos to help you craft messages that work there. They will also offer you a design consultancy to make sure the colours, symbols and graphic devices Translation Services and imagery you are using are right for that market. Professional translation agencies work with specialists in key world markets to advise on the best approaches to partners and customers and what you need to know about their business culture, including
How might the contact of each audience affect the reception of your message?
Which themes and words should you use and avoid and how much information should you provide?
What is the best method and channel for your communication? Marketing and Communication SupportnnIf you are looking for support to deliver your messages in worldwide markets, a professional translation services agency can help. They partner with marketing, design, PR and corporate communications companies around the world who have experience of communicating in established and emerging markets both to customers and colleagues.
Marketing Translations – Once your communication has been designed with local markets in mind, the key to success is a professional translation service, which focuses on the central themes but is fluid enough to adapt to what works in each market. Professional translation services agencies usually have a resource of experienced marketing translators, each working in their mother tongue and each specialising in particular subject areas.
A good professional agency will also provide in-country reviewers to proof translations and give a second eye before delivery so that first-run translations are checked and polished by people close to your audience. If you have in-country reviewers available in your company or your customer’s, professional translation services companies should involve them in the approval process early so that their time is optimised and their acceptance is built-in. Design and Layout Professional translation services agencies always have the tools and experience to either produce designs for your communications or manage all your established layouts across multiple languages. Most agencies use leading desktop publishing software across all main platforms in all of the world’s business languages.
Communication Team Management – Beware, when looking for a professional translation services company, make sire they have a proven track record in multi-language project management. Good professional translation services agencies know how to help you to plan your global communication projects,