Bulk email is a type of email that you send to several people at a time but here is what happens when you send bulk emails.-
1. Risk of being spammed
2. Sounds like a promotional email
3. Not relevant to most of the people
4. Risk of un-subscriptions
5. Time consuming
So, you want a solution to overcome these problems?
Is bulk email marketing dead?
You may have heard that bulk email marketing is dead, but is it true?
Well no, but yes if you are doing it in a wrong way then it’s surely dead and not only bulk email marketing if you are following the old practices even email marketing itself is dead.
The world is evolving and things in it will be considered as dead if they are not evolving.
Consider iPhone as bulk email marketing and remember when apple introduce iPhone 4 people were crazy about it right?… but what about now?… they prefer latest versions on previous versions.
Imagine if apple wouldn’t introduce later versions then we must be saying iPhone is dead, won’t we?.
So is the case with bulk email marketing it’s not dead at all but the old methods of bulk email marketing are dead… So stop following the old methods and practice the new proven methods.-
Let’s learn about the right methods and practices of bulk email marketing–
1. Choosing the right bulk email service provider
Email service provider is hot topic these days because service providers are serving their facilities to millions and millions of businesses, bulk email tools are one of the facility those service providers offer and there are many more just as automation tools, drag and drop email creators, plenty of premade templates, analytics and many more, after all they are email service providers which means they promise you providing all the email marketing facilities, and some of the softwares actually do provide those facilities, Moreover service providers are easy to learn and they save time in a huge amount.
But whenever we think of email service providers, a question pops up about which service provider is worth choosing, there is a huge amount of email service providers but honestly on a serious node only a few are worth looking while others have lots of draw backs and limitation,you can try some email service provider with high ratings.
2. Building targeted mailing lists
Bulk email service providers will do almost everything for you but there are certain thing you will need to do by yourself and list building is one of them
The reason of building mailing lists is to collect emails of those people who are actually interested in what you sell and they are always active on the internet
There are plenty of ways you can collect you email lists but we are going to mention some of the effective methods.
A. Offer the button to join your own mail list
Place a form on your webpage asking the users subscribing your mailing lists, place some information prompt fields i.e. Email address, name, country/city/state and criteria of interests… A simple form asking email address is recommendable Crazy Bulk because it doesn’t need to much efforts to fill in and subscribe.
B. Facebook fan page
Facebook fan page is another way of getting mailing lists, simply ask the users like your Facebook page and there on fan page you can place a subscribe CTA for subscription, there is a huge amount of people using Facebook everyday and they love Facebook interaction if your company is active on Facebook giving lots of offers to the fans then bring those fans into real business.
C. Paid ads
Another effective way of getting mailing lists or making your brand famous is using paid ads, Google AdWords are the most famous and Facebook also offers an advertisement plans and they call it Facebook business.
D. Buying mailing lists
This is the least recommended because it has some drawback like spam email lists and non suitable mailing lists, but it also works for some users if it matches with their business.
Note: We recommend collecting mailing lists by genuine methods like first three in the list
3. Time management
You are sending emails in bulk to thousands of users and if your timing is wrong then all the efforts are being wasted.
There are lots of researches and surveys about what time most of the people check their emails and what type of people are more connected to the mailing services.
One of the survey tells us that most people open the emails they received at the beginning of the week i.e. Monday-Friday and number of people opening up there emails on Saturday and Sunday is very small as compared to week days.
While the timing of most of the emails being opened is around the mid day during the lunch break.
But type of your email also matters, for example if you are sending a coupon to your subscribers and you know most people do purchases on Saturday then Saturday morning is most suitable.