SEO techniques change from time to time depending on the need to boost a website’s ranking. However, the latest Google update required more than the usual optimization process.
Since the Panda and Penguin updates, many webmasters and search engine optimizers have been challenged to create a strategy that will surely boost their website’s performance in search engines. The sudden drop of websites from their positions in search results, especially in Google, has resulted to online businesses panicking over their performances and their profit.
If there are websites that fell from their rankings there are those that went up from their previous position. This only shows that while there are indeed certain techniques that need to be changed there are also those who have done it well scraping google.
Actually, SEO techniques required to search engine optimizers is pretty simple: concentrate more on white hat and try not to spam. When we say “white hat” it means that you should concentrate on quality SEO rather than bombard your articles, even your participation on blog commenting and forum posting, with links and keywords. While back then quantity of links can boost your visibility, it has somehow made these sites unstable.
Most postings today on search engine optimization are concentrated on what to do to get back into the rankings. While these are definitely helpful, there is still the need to understand exactly what made other website fall from their rankings after the Google updates. Here are some of the mistakes made and should be avoided by optimizers.
Keyword stuffing – As the term implies, keyword stuffing is about placing too many keywords within the article.
Content scraping and short website content – Content scraping is actually copying and pasting a certain content from another website to yours. Short website content actually limits the information as well.
Concentrating only on Google – While most optimization is concentrated on the updates implemented by Google this doesn’t mean you have to disregard other means to optimize. You may opt in your website to mobile viewing and even use social media to provide updates and even increase your traffic. You should also consider your website design if its theme does fit your services and your visitor’s liking.
Checking and improving your SEO techniques is indeed greatly required if you wish to get a stronger hold of your position. Just remember that the best way to start is by having a technique that can stabilize your ranking, followed by additional techniques that can further increase your popularity.