Here is a scenario. You find that you get one or two occasional clicks from a keyword from Google.google api for keyword ranking You then go and find out that your site is positioned in 30’s for that particular keyword. You think “Great, my site got positioned in Google”.
The game is not over yet. What if your page position is increased and positioned in page 1, at no cost? Yes, you can do it. How? Here is the answer.
Keyword Rankings: Find out the exact position of your page in Google. You need not find this manually. You can use “Google Rankings” tool to find this out. Go to “Google Rankings” home page, enter your keyword and url and click on “Whats my rank”. You can then get your rank in Google. (You will need a free Google API key. Just search for “free Google API key” in Google. You will more details about it)
Difficulty Level: Now that you got your page position, let us estimate the difficulty level of the keyword. You can do this by using “search term difficulty checker” tools. There are many tools available, you can use any one of them.
Estimate Traffic: The next piece of information you need to know is, how much traffic you can expect from the keyword. You can find the approximate hits per day using this tool, digitalpoint.com/tools/suggestion
Optimization: Now that we got all the information regarding the keyword, our next step is to optimize your page. There is a tool called Gorank.com which provides periodic reports on search engines and tells you what Yahoo wants, what Google wants.
So, go ahead, tweak your page a little by
1. Chaging title tags, incorporating keywords in it.
2. Modifying content with 3% keyword density.
3. Optimizing your images.
4. Getting backlinks by article syndication, blog commenting, networking etc..
Now, wait until your page is indexed. Check your page position again. You will definitely see an improvement in the rank. Go ahead and continue the above until you reach #1.